Cambio Roasters' new campaign has an eco-edge: “Great
Taste, Less Waste" wants to eliminate single-use plastics.
Lipman Studio produced the gourmet coffee brand's work, noting the eco-impact of 54 million K-Cups that arrive
in U.S. landfills daily. To combat the environmental damage, Cambio uses aluminum coffee pods, which employ 95% less energy and can be recycled forever. The brand's current coffee products,
from small organic farms in Colombia, Sumatra, Peru and Mexico, feature single-origin beans and blends.
The 30-second campaign runs on connected TV (i.e. Netflix, Hulu,
Prime Video), social, OOH, search and retail media. It's part of a longer two-minute piece, “Cost of Convenience.” Meta is running a short
12-second clip.advertisement
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David Lipman, founder of Lipman Studio, told Agency Daily: “This has been one of the
greatest ad experiences I’ve ever had. My main goal was to have Cambio Roasters’ vision come to life. I knew I already had a superior product, so the real task was how to communicate
it to consumers to break the clutter in a strong and impactful way. But ultimately, the consumer votes. I’m never satisfied until the cash register rings.”