• by Tanya Gazdik , Yesterday

Pinterest has added longtime Amazon marketing executive Claudine Cheever as its new CMO.

The 15-year-old social media platform also hired Lee Brown, formerly of DoorDash and Spotify, for the new role of chief business officer, overseeing all customer-facing operations, sales, advertising and content.

Cheever oversaw five Super Bowl campaigns at Amazon and the launch of flagship products including Alexa, according to Little Black Book. At Pinterest, Cheever will oversee marketing, creative and communications.

“The C-suite shakeup comes as Pinterest repositions itself as a global AI-driven shopping destination, primarily for Gen-Z users,” according to Axios. 

Both executives will report to CEO Bill Ready. 

"We think there's a much bigger story for us to tell, from a marketing perspective, that goes along with that shopping and commercialization growth," Ready tells Axios, calling Cheever "one of the best marketers in the world.” He hopes she will help drive home the message that there's "a good business in positivity.”

Cheever’s appointment “reflects Pinterest's desire to sharpen how it communicates its positioning to both users and investors,” according to Business Chief. “Despite Pinterest's operational momentum, investor sentiment has remained cautious, largely due to broader concerns about the advertising market.”

With Brown’s appointment, content, ad product marketing, programmatic and customer operations are all under one leader. 

“This brings the power of Pinterest and the people behind the teams together to better support advertisers and external partners, and will help Pinterest supercharge and scale its global monetization efforts,” according to Campaign.

Pinterest’s former CMO Andréa Mallard — the company’s first who held the position for nearly seven years — has joined Microsoft AI as CMO, according to Performance Marketing Insider.