WPP agency VML is shifting two of its senior leaders into new roles. 

Jason Xenopoulos has been named CEO of VML New York and Chief Creative Officer, Global Accounts, while Mel Routhier has been promoted to North America Chief Creative Officer. 

Xenopoulos’ dual role is new. The last person to lead the New York Office as CEO was Beth Ann Kaminkow. She also had a dual role, including Chief Commercial Officer. She departed for Dentsu last year. 

In addition to leading the New York operations, Xenopoulos will also oversee creative work for some of the agency's largest global clients, including Ford Motor Company.  

Xenopoulos is a 15-year veteran of the agency who most recently served as Global Chief Creative Officer, WPP | Ford and Chief Creative Officer VML North America. 

Routhier joins Tom Murphy as a CCO for the North America region, and jointly they will oversee creative output there.   

Previously she served as Global Chief Creative Officer, Health + Wellness and CCO, Chicago at VML.