• by Phil Leggiere , March 21, 2006

When it comes to Web advertising, small niche publishers face a quandary. Their sites attract committed audiences with the kind of high-quality demographics advertisers want. Yet their relatively tiny page-view counts have largely made them non-entities when it comes to real world advertising revenue.

Kanoodle's BrightAd Cookies program seeks to help smaller publishers monetize their customer bases by "selling" their cookies. BrightAd Cookies allows publishers to generate revenue by providing advertisers access to their audience not only when they're on a site, but after they leave via targeting cookies.

Once publishers sign up for the program, they add an invisible line of code to their site, which distributes the cookies throughout Kanoodle's network. Once visitors leave the site and visit other sites, they will be served behaviorally targeted ads based on their anonymous user profile. Publishers then receive 5 percent of the revenue earned by each informed click served. Ads triggered from the cookie can be delivered anywhere on the network. For those rightly concerned about privacy issues, the cookie data expire after 30 days, and the cookies aren't used to collect personally identifiable information.