• by Laura Weinert , March 21, 2006

Consumers seeking a sneak peek at Amazon.com's first original series "Amazon Fishbowl with Bill Maher" can access preview clips of the first episode at www.amazon.com/entertainment. The clips thus far include interviews with Stephen King and Armistead Maupin, plus a live performance by Matchbox 20's Rob Thomas. The 30-minute weekly online program will begin streaming June 1.

In addition to interviews with authors and artists and live musical performances, the 12-episode program will also include a surprise special delivery segment, promoting sponsor United Parcel Service. The segment will have randomly selected customers open their doors to discover a celebrity along with their delivery. Amazon spokesperson Drew Herderner says the programming will also include interactive features that help customers go beyond the interviews to discover more about the artists.

Other series are in development: "The common denominator will be offering innovative ways to discover new artists and new authors," Herderner says. While "Fishbowl" is Amazon's first original series, the online retailer has a history of creating original programming to help promote its products. It has hosted short films, staged a live concert for its 10th anniversary, and scored original content from celebrities.