• by Phil Leggiere , March 21, 2006

As pay-per-click advertising has grown, the task of tracking and managing campaigns has mushroomed in complexity, overwhelming media agencies trying to keep up with multiple campaigns by big brand clients.

"Many agencies have told us that one of their biggest problems is juggling all the campaigns their clients are doing online," says Seb Bishop, chief marketing officer of Miva Inc., the performance marketing network formerly known as Find-What.com. "That has meant logging in separately to track and manage each individual campaign." To address this, Miva launched Agency Center 1.0, a tool designed to alleviate the growing pains of ramping up search ad campaigns. Upon login, participating agencies can access all client search campaign activity, and will also be able to customize tracking and management of all pay-per-click search accounts.

The service is bundled free for all Miva agency customers.