• by Fern Siegel , Yesterday

Independent creative agency WHITE64 appointed Michael Wilson executive creative director. He reports to Chief Creative Officer Mick Sutter. In 2025, the agency reported a 30% increase in revenue.

Wilson agency background includes senior creative roles at Crispin Porter + Bogusky, 72andSunny, TBWA\Chiat\Day, and David & Goliath, as well as leadership positions on the brand side.

Previously, he was executive creative director Rate.com, a large retail mortgage lender. Earlier in his career, Wilson led work for brands including Google, PayPal, Gatorade and Disney.

“Mike is one of those rare creatives who is equally obsessed with ideas, making them real, and scaling them efficiently and flawlessly,” saidSutter. “His taste, range and hands-on approach make him a natural fit for where the agency is headed.”

The suburban Washington, D.C. agency's roster includes PenFed, Washington Metro, Bio and Keel.