Creative agency Proud Robinson +
Partners has launched an experiential arm, Renaissance, to deliver brand experiences.
Jake Sims-Fielding, executive creative director at Proud Robinson + Partners & Renaissance,
will lead strategy and creative. Gill Taylorson, head of creative production and responsible for Red Bull, Danone and KFC, will oversee a team of specialists to enhance brand marketing. Lucy Boyd,
managing partner, will guide the new agency.
Sims-Fielding said: “We are in the midst of an experiential renaissance, with audiences who have never been more selective about where they
show up and where they give their energy. Renaissance will help brands earn presence.”
The team has been appointed by Alpine to activate events throughout the year.
PRP's client
list also includes Don Julio and Tanqueray No. 10.
(Photo: Gill Taylorson, Ben Robinson, Lucy Boyd, Josh Bulley, Jake Sims-Fielding)
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