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Young Adults Follow Social Influencers Instead Of Mainstream Financial Institutions

  • Newswise, Thursday, April 2, 2026 9:55 AM
Young consumers are increasingly influenced by social media platforms and influencers concerning money instead of traditional financial institutions, according to a study titled Financial Lives in the Networked Generation, Newswise reports. “These shifts are not incremental—they represent a categorical transformation in how young people experience and understand money,” the authors write .“Traditional financial education models were not designed for this environment.”

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