• by Tanya Gazdik , April 2, 2026

The holiday is in the rear-view mirror for another year, but several marketers didn’t make Marketing Daily’s first roundup. So here is part two. 

Once again, a pet-related prank wins the cutest award. 

Dyson unveiled what might be its boldest beauty category launch yet, a fully engineered Dyson Beauty Pet Range designed not just for humans, but for our furrier and fluffier companions. The concept range includes four new machines, each adapted from Dyson’s latest beauty technologies and thoughtfully reimagined for the diverse grooming needs of cats, dogs, and even horses.

Yahoo also got in on the fun with The Scroll Stoppr: a finger accessory that physically blocks your thumb from touching your phone screen, stopping the scroll before it even starts. The Scroll Stoppr will actually be available for purchase while supplies last on Yahoo TikTok Shop for $4.99, delivered in a box that plays the Yahoo signature yodel.

Quizlet and Takis announced that they’ve partnered to introduce Lo-Fi Study Eats – 10 hours of crunchy, looping ASMR audio that is now 12,000% scientifically proven to unlock your best study success on Quizlet. "Data proves that students who have tried the playlist report experiencing photographic memory, near perfect test scores, and an unexplainable craving for Takis snacks,” according to the pitch. 

Next up, the food items. Vita Coco is “rebranding” with two limited-edition tetra pack designs — Veyeta Coco and Veeta Coco — so consumers no longer have to agree on how to pronounce the brand name. “Instead, you can pick a side,” according to the pitch. The campaign leans into a surprisingly persistent cultural tension: how people actually say “Vita Coco.” The brand rolled out a series of social-first moments across U.S. and U.K. channels, with each market playfully advocating for its preferred pronunciation, fueling debate, confusion, and engagement in equal measure.

Subway teased a first-of-its-kind dessert menu — the new Sweetlong Subs. “While Subway may not be launching any Sweetlongs (this April ), we are launching a new buy one Footlong, get one free,” according to the pitch. “Sub Club members can get a free footlong sandwich with the purchase of another footlong through April 28, using code FLBOGO. Hopefully this is a just as sweet a consolation prize for our little gag.”

Raising Cane’s teamed up with Coca-Cola to debut a first-of-its-kind concept: “Cane’s Sauce Coke.” For April Fools' Day only, the brand’s iconic, cult-favorite Cane’s Sauce is playfully reimagined as a Coca-Cola-inspired beverage, a tongue-in-cheek creation designed to surprise fans, while not actually available for purchase. Actress Mckenna Grace led the reveal. 

Jägermeister tapped into the intersection of masculinity and meme culture with Jägermeister Stag Serum. “The fictional ‘growth formula’ promises to transform the booming men’s wellness category with a full rack of stag antlers,” according to the pitch. “The campaign parodies the surge of hair loss and supplement brands by flipping the script in a cinematic, high-production social spot, blending beauty-industry tropes with Jäger’s iconic stag symbolism.”

For one day only, Dole introduced Dole Whiff, “a new line of organic, sustainably captured farm-fresh fruit air, sealed within seconds of harvest for maximum freshness and aromatic payoff.”

5-hour Energy shared six new wacky flavors on its social media, prompting fans to wonder: which of these flavors are fake and which might be real, if any? Flavors included: Pickle Pucker, Boston Cream Donut, Ginger Jolt, Jelly Donut, Queso Quench and Ranch Rush.

Pace is teasing a few new products — Banana Jalapeño Salsa, Extra Chunky Whole Salsa, Pineapple Tajín and Sour Cream & Salsa Swirl — inspired by unexpected flavor mashups. “Packed with swirls, whole ingredients and sweet-meets-heat flavor combinations that feel just believable enough to make you do a double take, these playful, over-the-top concepts imagined for Trailblazer Series lean into Pace’s belief that no bite should be bland — even if they’re a little too bold to be real,” according to the pitch.

St Pierre Bakery is moving beyond just selling brioche products to stake its claim in the luxe cafe home experience movement that consumers want. St Pierre’s newest offering is taking French superiority to its logical (and absurd) conclusion: The White-Glove Waffle Butler Service. Tired of seeing waffles disrespected by being eaten on the go, St Pierre’s new Head of Culinary Respect is sending out butlers to oversee precision syrup pours, 45-degree aesthetic plating, and anti-soggy crumb management.  To prove it's serious, St Pierre is running a giveaway of Premium Breakfast Goodie Boxes for fans who engage with the stunt on social media.

Icelandic Provisions promoted a fake Viking Lookalike Contest in Washington Square Park. “Skyr has fueled legends for a thousand years and we think it shows,” according to the Instagram post. “Channel that same strength and show up in your best Viking look. Meet us under the arch at Washington Square Park for our Viking Look Alike Contest and compete for the ultimate prize: viking fuel.”

Welch’s Fruit Snacks joined the polarizing Fruit Love Island craze conversation with its own tongue-in-cheek take. “To celebrate April Fool’s Day, Welch’s Fruit Snacks ‘launched’ a series of collab packs inspired by the viral, fruit-obsessed trend dominating social media." 

Sumo unveiled Sumo Citrus Square. “Sorry to disappoint but hey – maybe one day,” according to the pitch. “While the square-shaped Sumo Citrus won’t be hitting the produce section anytime soon, you still have a few weeks left to enjoy Sumo Citrus before it's gone.” 

Celsius had the internet doing a double take after teasing what appear to be mini versions of its signature cans, in a recent Instagram post. “Are they real are they not,” asked the pitch. “The world may never know, but brand fans are truly having a blast speculating!”

Brands loved getting in on the fun together.

Goldfish and Olive & June teamed up to bring “Pink Goldfish Goldfish” to life. “Inspired by Olive & June’s signature best-selling shade ‘Pink Goldfish’, the brands are “launching” a limited-edition batch of iridescent pink Goldfish crackers — a playful beauty-meets-snack mashup designed to bring the smiles,” according to the pitch. 

Banana Boat teamed up with the organic social tonic brand Hiyo for a collaboration featuring a tongue-in-cheek product drop featured on their socials. “Together, the brands are bringing your new summer social essential- the Pineapple Coconut Auramaxxing Spray, blocking bad vibes and awkward small talk with just one spray,” according to the pitch. “The SPF: Socializing, Play, Fun concept plays on modern social fatigue and wellness culture, positioning itself as the ultimate accessory for navigating your social life.”

Dymatize, a sports nutrition brand, and Premier Protein poked fun at the protein hysteria with two “new” products. ISO100 Protein-less Powder (which is just what it sounds like — a protein powder with no protein). Meanwhile,  Premier Protein joined forces with Claussen for Protein Pickles which pairs “Claussen’s iconic, fresh-packed pickled crunch with Premier Protein’s leadership in high-protein, on-the-go nutrition, reimagining the growing demand for high-protein foods.” 

Metro by T-Mobile announced “CALLoGNE” — the world’s first luxury fragrance inspired by the unmistakable scent of a brand-new phone. "Freshly peeled screen protector. That first text feeling. These are the refreshing fragrance notes of Eau de New Phone—or they would be, if CALLoGNE were real… We didn’t actually bottle that new phone scent, but we never had to because that new phone feeling is free every day at Metro by T-Mobile,” according to the pitch. 

Clothing companies also got in on the fun. Back in November, Darn Tough worked with content creator, Josh Eckert ‘Gimpy’. For the prank, Darn Tough Vermont “launched” ankle blankets in partnership with Josh. “Designed for those who find socks too restrictive and being barefoot too vulnerable,” according to the pitch. “Comfort you didn’t know you needed. Knit for a limited time only!”

And Solo Stove introduced its all-new deodorant line. “Nature-inspired scents meet odor-blocking technology to keep you fresh all day long,” according to the pitch. “Available in 24-hour protection: Mint Juniper, Cascade Pines, and Sedona Sandalwood. We conquered smokeless pits. Now we’re making stinkless pits. And hey, that packaging looks familiar!”

That's it until next year: Happy Belated April Fool's Day.