• by Ray Schultz , Columnist, 11 hours ago

Many extravagant claims are made about email ROI, including the one that says email outpaces all other channels. 

Well, that may be pertinent when someone is trying to convince a B2B brand to use email, but it doesn’t tell you much about what kind of ROI to expect. That number is based on a variety of factors, including the cost and nature of the individual campaign—and the response and conversion.  

Here's some possible help: TargetNXT, a B2B data and marketing solutions provider, has launched what it calls the Email ROI Calculator. 

Don’t be concerned about the ROI of the calculator itself: It’s free.  

With this tool, marketers and sales teams can measure ROI by analyzing performance metrics like campaign costs, conversions and revenue, the company claims.

According to TargetNXT, the new service:

• Calculates ROI based on performance metrics 
• Provides insights into campaign profitability and performance.  
• Helps identify areas where better results can be achieved. 

In addition, the Calculator is a user-friendly interface that provides quick analysis, the company says. 

"Measuring the impact of email campaigns is essential for making smarter marketing decisions," says Clement D, Founder & CEO of TargetNXT, in a statement. "This free tool is designed to give businesses clear visibility into their email performance and help them optimize their outreach for better ROI."

It would be interesting to see what TargetNXT’s own ROI is in offering this tool based on new sales opportunities. It certainly costs money to develop and promote.