Marketing agency Influencer
named Jenny Penich as Global Chief Marketing Officer to lead global marketing strategy. That's in addition to her role as president, North America.
In 2025, Influencer said it became the
world’s largest independent creator-marketing agency, achieving 34% YoY revenue growth.
Penich has been part of that success, instrumental in turning Influencer from a Euro-led agency
into a strong presence in North America, scaling the business 100 times larger in three years.
“Jenny was the clear choice for Global CMO because she is already driving how we
win,” said Ben Jeffries, Influencer CEO. “She has been central to the growth of our North America business. That connection between commercial performance and narrative is critical, and
Jenny operates at that intersection.”
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“We exist to humanize brands and pay creators $1B along the way,” he added. “By appointing our first Global CMO, we are ensuring
our mission remains agile and impactful.”
Penich said the agency is adding to its tech investment to deliver “smarter, more data-driven solutions and help brands navigate an
increasingly complex landscape with clarity and confidence.”
Founded in 2015, Influencer is an official global marketing partner of TikTok, YouTube, Pinterest, Snap, Meta and
Twitch. It has produced campaigns for Spotify, SharkNinja, Google, Nike and Coca-Cola.