For brands seeking mass reach, Morning
Consult’s 2026 Sports Marketing Guide confirms what every media buyer with a
pulse already knows: the NFL remains the most-watched sport in America by a mile.
Among U.S. adults, 36% named the NFL as their most watched sport, far ahead of the NBA and …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.