While ChatGPT has the most dominant overall share of the LLM's
consumer marketplace, there are some notable generational splits, according to a just-released study released today by Publicis' Epsilon unit.
The study, published in Epsilon's "The Consumer State Of AI" report, shows OpenAI's ChatGPT indexes even higher among younger
cohorts, followed by Google's Gemini and Assistant.
The finding is significant, because younger cohorts -- especially Gen Z -- also are the LLMs earliest adopters in terms of incorporating AI
models into their lives, as well as integrating it into their media devices and platforms (see below).
"Nearly 80% of Gen Z accesses AI tools on their smartphones (laptops come in second
place)," the report notes, adding, "Their top reasons for using AI include entertainment and fun, general inquiries, educational needs, health, work productivity and shopping. Gen Z also uses AI for
fitness more than any other generation. When shopping, Gen Z turns to AI for product information, price comparisons, research and looking for deals and discounts. While they’re more likely to
have a positive view of AI than older consumers, Gen Z is concerned about AI’s environmental impact more than any other generation."
advertisement
advertisement
