• by Fern Siegel , 70 minutes ago

Global brand-experience agency Akcelo has opened a London office, part of its worldwide “borderless” ethos. 

It also underscores the need to service its growing client demand in the U.K. and Europe.

The London office opens with clients including TikTok, Anytime Fitness, OpenAi, Amazon and PepsiCo. 

The founding team includes Ben Phillips, strategy partner, Jade Fonteneau, business lead, and Mike Gethin and Justin Schoenmaker, creative leads. Akcelo also plans to add to its London team over the next year. 

Previously, Phillips led global brands Cadbury, Domino’s and Barclays at VCCP, with previous roles at Anomaly, Mekanism and R/GA. Gethin rejoins Akcelo from Xpedition, having also worked at Deutsch LA, The&Partnership and VaynerMedia. Schoenmaker held posts at Xpedition, Pen&Pad and VML, while Fonteneau did creative/marketing work at Adam&EveDDB, VCCP and Specsavers’ in-house agency Partizan.

The team reports to Aden Hepburn, Global CEO, Louise McQuat, global ECD, and Will Flood, global client partner.

Aden Hepburn, Global CEO at Akcelo, said: “Establishing Akcelo in London allows us to better support our client partners in the UK and across EMEA, while tapping into an incredible pool of talent in one of the richest creative and commercial hubs in the world. We built Akcelo to be borderless by design, but having boots on the ground in London will elevate our global offering.”

The agency also has offices in Sydney, Melbourne, Vancouver and Los Angeles. It recently acquired mobile-first experience shop Popula.