DoorDash hired Tim Castree as CMO,
replacing Kofi Amoo-Gottfried, who announced in early March that he would be stepping away from the role.
Castree's most recent position at Amazon was vice president, EU Prime and marketing,
vice president global media.
“At Amazon, Castree oversaw brand, performance and growth marketing across more than 15 markets,” according to MarketingDive. “Previously, he built and led global marketing organizations at agencies
GroupM and Wavemaker. His experience helping brands evolve their relationships with customers could be helpful as DoorDash continues to expand its commerce platform.”
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Castree also previously held C-suite positions at MediaVest and Leo Burnett.
Prior to Amazon, “Castree oversaw paid media and then served as a senior advisor
at Hawkfish, the ad agency founded by Mike Bloomberg to support the billionaire’s 2020 campaign for president,” according to Adweek.
“The appointment comes as DoorDash continues to
expand its platform beyond restaurant delivery into broader local commerce services, with the company positioning marketing as a key driver of its next phase of growth,” according to Storyboard18.
Amoo-Gottfried said he first met Castree “16 years ago on a wild African adventure.” He wrote
on LinkedIn that upon their reconnection last year, “it was immediately evident that he’s the right leader for this team and for the next phase of marketing at DoorDash. He brings
exactly what this moment calls for: customer empathy, an appetite for building, superb operational chops, deep business acumen and the ability to elevate our game across every part of the marketing
ecosystem.”
Amoo-Gottfried became the delivery platform’s first CMO in 2021 after joining the company in 2019 as vice president of marketing, according to Campaign, noting that the company recently posted strong first
quarter results, with a 33% year-over-year revenue increase to $4 billion and a 27% year-over-year increase of total orders to 933 million.