• by Ray Schultz , Columnist, Yesterday

Email vendors are very high on artificial intelligence, judging by the plethora of announcements we’re getting on AI-driven product updates. 

Take the most recent one we’ve seen, from Constant Contact, a provider that serves SMBs and nonprofits.  

The company has introduced its app in ChatGPT. This will allow users to build campaigns in ChatGPT and track the results, the company says. 

Why is this important?

“Based on internal Constant Contact data, we see that customers who use AI send marketing emails 23% faster on average and they email their audiences more often, which helps keep their businesses consistently top of mind," says Lee Ott, chief growth and product officer at Constant Contact

According to Constant Contact, the app enables users to:

• Quickly generate email campaigns and marketing efforts -- newsletters, product launches and event invitations -- using natural language prompts.
• Improve subject lines and messaging and creation variations for tests. 
• Track campaigns with built-in campaign codes and tracking IDs.
• Schedule campaigns by clicking a link to publish the email within Constant Contact.

Here’s the closing pitch: "By bringing Constant Contact into a workflow in ChatGPT, we're giving customers a faster, more intuitive way to turn ideas into emails and actually get them out into the world,” Ott says.