Brands conducting agentic marketing face the hurdle of establishing identity for agents. Most firms rely on temporary fixes, connecting their agents to shared inboxes or using
transactional senders that can handle outbound only.
Nylas, a communications platform, is offering a solution: a product called Nylas Agent Accounts. It gives agents their own
email address and calendar that can be managed from one hosted identity.
“Most teams building AI agents are assembling the communication layer out of borrowed parts: a shared inbox
here, a user OAuth token there, a scheduling tool that doesn't know what the email side is doing,” says Hazik Afzal, vice president of product at Nylas, in a statement. “Agent Accounts
gives each agent a complete, owned identity: email and calendar in one account, on one API, with SOC 2, HIPAA, and ISO compliance already in place.”
The new solution is built “on
the same infrastructure Nylas has been running in production for over a decade,” Afzal continues “Teams don't have to think about the foundation. They can just build.”
advertisement
advertisement
How
does it work? In contrast to those scattered methods, an application makes a POST request to /v3/connect/custom and receives a grant ID.
Agents can then send and receive email and
process reply threads with the complete conversation history. They also can create calendar events and send invitations to them.
To hear Nylas tell it, Agent Accounts provides a complete
communication identity, with email and calendar in a single account and on one API with a single grant ID. There is no handoff to another system.
Why is this important?
AI agents
are now being used in sales, finance, support, and recruiting, workflows where outcomes depend on email and calendar moving together, Nylas says.
In sales, autonomous SDR agents can find
in-market buyers, send personalized emails and handle replies without intervention from a human rep. They can also book meetings.
"Communication is where most business outcomes actually
happen," says Jeff Koets, CEO of Nylas. "Deals close over email, meetings move them forward, relationships live in inboxes. As AI agents take on more of that work, they need infrastructure built
for the job.”