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Teremana Tequila Hosts Massive World Cup Pop-Up For Foosball Record

Teremana Tequila is bringing a bit of its ethos to World Cup fans this weekend in an attempt to earn a Guinness World Records title.

The tequila’s brand platform, “Share the Table, Share the Mana,” will come to life in a one-day event in New York City on July 11. The “World Table” pop-up, taking place at the Brooklyn Navy Yard, will gather soccer fans from each of the 48 competing nations who will then compete in a live foosball game. The game will take place on a custom 528-foot foosball table, crafted by Teremana, in an attempt to set a Guinness World Records title for the world's longest foosball table.

“Mana has always been at the heart of Teremana and our belief that good energy is contagious,” said Richard Black, CEO of Teremana Tequila. “The World Table brings that spirit to life during one of the biggest sporting moments of the year, creating an opportunity for fans from 48 nations to celebrate their shared passion, connect across cultures, and make history together. While we're aiming to set a Guinness World Records title, the event is ultimately about fostering community, creating memorable experiences, and sharing the Mana with fans from around the world.”

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The event will also include a jersey customization station where attendees can get patches inspired by participating nations, photo booths and exclusive collectible trading cards. The brand, co-founded by Dwayne “The Rock” Johnson, has also tapped comedian Jay Pharoah, best known for his stint on “Saturday Night Live,” to host the event and provide play-by-play commentary. 

The World Table pop-up opens at 2 p.m. EST, with the Guinness World Records title attempt taking place at 4 p.m. All attendees will receive an official Guinness World Records commemorative keepsake. The brand is promoting the World Table event via its Instagram and other platforms.

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