Meta’s AI advertising tools are chaotic, generating absurdities and misrepresentations, Business Insider. reports in an article. Based
on interviews with eight advertisers and agency executives, the article notes that Meta has been facing a backlash from brands. For instance, REI ran an Instagram ad depicting a bike with two
handlebars. It claimed that Meta had “auto-enrolled” the firm in an AI feature that spat out an “inaccurate” and “inappropriate image. A Meta spokesperson responded that
the company states in its terms of service that "AI can make mistakes and that it is the advertiser's responsibility to review the AI outputs."advertisement
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