• by Tanya Gazdik , Yesterday

Dunkin’ is partnering with viral clothing brand Parke for a limited-edition collaboration.

The activation “blends two everyday essentials: your go-to drink order and your go-to outfit,” according to Brit+Co. “The result? A playful, summer-ready drop that spans exclusive beverages, app-only sips, and seriously cute merch.”

Parke is a viral, woman-owned lifestyle and apparel brand founded by Chelsea Parke in 2022. The brand is known on social media for its comfortable loungewear, matching sets, and seasonal denim. Parke frequently releases limited-edition merchandise.

The highlight of the collaboration, the Parke Daydream Refresher,  arrives at Dunkin’ locations nationwide beginning July 17. The pink summer beverage blends strawberry dragon fruit and a strawberry flavor shot with creamy oat milk, which is topped with a layer of pink strawberry cold foam.

"Customers who purchase the Parke Daydream Refresher on July 17 will also receive a limited-edition Parke Tumbler at participating Dunkin’ locations, while supplies last,” according to USA Today. “The offer is limited to one Parke tumbler per order.”

A curated Parke Perfect Sips lineup is available exclusively in the Dunkin’ app. The limited-edition Parke x Dunkin’ collection drops July 17 on ParkeOfficial.com.

The collection might be the lifestyle brand’s “most iconic collab yet,” according to SheKnows.com. 

“Just announced this morning, the two brands have partnered to bring our favorite staples together — iced coffee and mocknecks,” according to SheKnows. “Because let’s be real, your go-to drink always tastes better when you look good, and everyone looks good in a Parke sweatshirt. And while Parke has a slew of great brands under its collaboration belt, this one will definitely be one to remember.”

Dunkin’ recently launched Kylie Jenner-inspired drinks.

“The King Kylie Collection debuted on July 8, introducing a fresh line of very pink drinks at Dunkin’,” according to Sporked.

“And there’s not a single beverage in this three-item collection that looks like your typical cup of coffee-each includes a pop of bold color.”

To promote the drinks, Dunkin’ joined forces with director Dave Meyers to create a new spot starring Jenner, according to Marketing Daily.