There has been no dearth of AI tools for email marketers in the last few months. Now comes Agos Labs Technologies Ltd. with its Customer Engagement Agent, an AI agent that automates
behavior-based customer engagement.
The goal is to let marketers “focus on the customer experience they want to create, while AI handles the complexity of
building and operating the workflows,” says Kosuke Yokoyama, CEO of Agos Labs Technologies.
Part of the Agos Labs’ NoimosAI platform, the new
solution allows teams to describe what they want to achieve in natural language, then delivers a flow including email content, audience conditions, triggers, timing and branching logic, the company
says in its announcement.
Building personalized customer journeys is no small job to. Traditionally, marketers had to manually configure segments,
behavioral triggers, performance measurement and other chores across marketing automation and CRM platforms, Agos Labs argues.
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The task is even more daunting for
small firms and startups. These brands might find it more convenient to send basic welcome emails or broad campaigns instead of tailoring communications to each person’s lifecycle stage and
behavior.
To cite one use case, a firm can instruct the NoimosAI platform to “send a product guidance email to free-trial users who have not logged in for
three days.”
In response, Customer Engagement Agent can propose a target audience, timing, subject line, email copy and overall flow. The user need only
review and approve to activate the flow. The tool provides:
- AI-Generated Engagement Flows
- Behavior-Based Segmentation:
- On-Brand Email Content and Templates
- Delivery and Performance Tracking.
As we said, there are many AI-driven email products out there.
This one isn’t the first, and it won’t be the last.