A new firm that offers online reverse auctions of remaindered radio ad space, Bid4Spots, announced Tuesday it's partnering with Voice123, an online database of radio commercial voiceovers, to
produce cut-rate radio spots for its online auction customers. By providing "automated" voice-over from a selection of 30,000 "voice-over professionals," the new service hopes to offer production
prices low enough to lure businesses that haven't tried radio advertising yet. --Erik Sass