L'Oréal Paris - R/GA

  • by June 19, 2006
L'Oréal Paris has named R/GA as its worldwide interactive agency of record. R/GA will handle the interactive advertising duties for all L'Oréal Paris categories - cosmetics, skincare, haircolor and haircare. The agency was awarded the account following a six-month review. The work will include brand campaigns, global web presence, eCRM programs, and emerging media, such as mobile marketing and interactive television.
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