Commentary

Prints Charming

It’s 3 a.m., and you just thought of a winning slogan. You leap out of bed and reach for a pen. But as the words stare back from a piece of notebook paper, the slogan seems to lose its impact.

Instead of crawling back to bed in disgust, many people log onto www.customprintauthority.com to see their words sparkle. Custom Print Authority LLC’s proprietary software allows consumers to create custom prints and posters with a simple Web browser. A professional-looking poster can be delivered by mail in five to seven days.

Custom Print’s patent-pending software is also utilized by big-time Web sites such as the National Basketball Association and Sports Illustrated magazine, enabling users to create their own sports-related posters. In the coming months, the company plans to add new online T-shirt printing capabilities.

 

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