• by Laura Weinert , July 20, 2006

Online advertisers and agencies looking to simplify their video campaign execution by consolidating both ad buys and creative requirements can now consider the merits of Advertising.com’s new video advertising network, which aggregates pre-roll inventory from video-enabled Web sites. The network could help online publishers as well, allowing them to use video advertising from a centralized source and eliminate serving fees.

Another big draw for media buyers: mass reach combined with advanced targeting. Through its relationship with comScore Media Metrix, Advertising.com will also provide custom research and view-based reporting for video campaigns, providing advertisers with analytical information on the reach and frequency of their pre-roll placements, the demographics of those exposed, the Web sites those consumers frequent, and the brand impact of campaigns. The company has also been promoting its auto-rich capabilities, as well as the network’s ability to support auto-initiated formats like floating, auto-expandable, and sound-enabled creative executions.