Commentary

Rock Around the Ads

Ayyyy, the fonz would be proud  jukeboxes are back. But forget about scratchy records and quarters. The jukeboxes of today are high-tech machines, like the ones operated by San Francisco-based Ecast. As the only broadband-enabled media network of on-premise, touch-screen digital jukeboxes in the U.S., the company began offering advertising opportunities last year. Ecast-powered jukeboxes are currently in 7,500 bars and restaurants across the country, hitting 42 million targeted consumers each month.

Explains Ecast Advertising brand manager Micah Berek: "Patrons can touch the ads, which launch client mini-sites with a deeper branding message."

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