Build-A-Bear Workshop Heads Back To Stone Age

Build-a-Bear Workshop is heading back to the Stone Age for Christmas. The company, which will have 300 stores in operation worldwide by the end of the year, is experimenting with Build-A-Dino.

Based on the success of its first Build-A-Dino, which opened in T. Rex Cafe in Kansas City last summer, the company plans to open its second Build-A-Dino, a temporary holiday location in St. Louis, close to its headquarters, said Maxine Clark, founder and chief executive bear.

"The new store is about 850 square feet of selling space and like our ballpark and zoo stores, will be unique to the brand while also highly identifiable as a Build-A-Bear Workshop brand extension," said Clark.

Separately, national TV ads for Build-A-Bear started this week, and the company is also partnering with Warner Bros. for a "Happy Feet" movie tie-in, offering customers the chance to make their own Mumbles, the film's starring penguin.

The company just announced that revenue for it fiscal 2006 third quarter increased 20.8% to $101.5 million, compared to $84 million in the prior year's third quarter, in part due to a U.K. acquisition. In the U.S., same-store sales fell 5.8%.



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