• by Nina Lentini  @Nina_Lentini, November 1, 2006

As National Pizza Month drew to a close Tuesday, at least three pizza-related sweepstakes were wrapping up and launching, including Domino's new and heavily accented promotion of its Brooklyn-style pizza.

The Domino's promotion gives away a vintage yellow Checker cab to the winner. In addition, a companion YouTube site invites consumers to upload videos of themselves portraying Brooklynites.

To play the game, customers who order a two-liter bottle of Coca-Cola with any pizza can enter the game code from the soda bottle at the Web site BrooklynStylePizza.com for a chance to win the cab. Some 4 million bottles of Coke include game pieces.

"We had a lot of fun delving into the culture of Brooklyn to add even more excitement to the launch of Brooklyn Style Pizza," Domino's CMO Ken Calwell said, in a statement. "In addition to a new pizza, we're offering customers two different opportunities to get in touch with the 'old neighborhood' no matter where they are."

Meanwhile, Uno's Chicago Grill, which lays claim to the introduction of Chicago-style deep dish pizza, ended its "free pizza for a year" promotion on Halloween. Uno's "Free Love, Free Pizza" theme was filled with groovy phrases, man.

At Freschetta, which markets frozen pies, the "film fest" contest continues through Nov. 17. It offers a trip for two to next February's Sundance Film Festival in Utah.

John B. Lord, professor and chair of food marketing at St. Joseph's University, said Domino's promotion "gets right to their target audience, young people who see YouTube as more entertaining than TV." Television advertising also supports the new product, depicting an over-the-top version of a Brooklyn mother shouting from a window.