The General Motors luxury division, which unveiled its much-anticipated 2008 CTS sedan by filling the stage in Cobo Hall in Detroit with teams of designers and engineers, has also launched a Web site for the people-focused branding effort, www.mycadillacstory.com.
The campaign spotlights stars like Joan Jett, hip-hop mogul Fat Joe and drummer Travis Barker talking about their favorite Cadillacs.
"It is basically the first cooperation with the merged Google and YouTube companies, with Cadillac the third partner," said Stefan Weinmann, Cadillac director of communications . "We will use their technology to upload consumer videos, allowing them to easily upload either to YouTube or to our site as well."
The CTS does not go on sale until next fall, but Weinmann said Cadillac wants to create buzz with Web efforts during the year.