American Eagle Expands New Intimates Store

  • January 12, 2007
American Eagle Outfitters, Inc., which has been testing an in-store and stand-alone intimates store called aerie, said yesterday that it plans to open at least 15 stand-alone stores in 2007.

The collection of intimates and dormwear, aimed at girls 15 to 25, includes undies, bras, camis, hoodies, robes, boxers, sweats, bras and leggings.

"Customers have responded very enthusiastically to the aerie brand in our American Eagle stores, side-by-side locations and our three stand-alone test stores," the company said. "We see opportunities to build the brand further by expanding and evolving the collection, including complementary businesses such as accessories and personal care."

American Eagle is also testing five MARTIN + OSA, stores, which sell sportswear aimed at men and women, ages 25 to 40. --Sarah Mahoney



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