According to the National Retail Federation's (NRF) 2007 St. Patrick's Day Consumer Intentions and Actions Survey, consumers will spend an estimated $3.76 billion on St. Patrick's Day. The average consumer is expected to spend $34.89 celebrating the holiday compared to last year's $27.94.
Tracy Mullin, NRF President and CEO, said "With St. Patrick's Day falling on a Saturday this year, Americans will be in the mood to celebrate..."
Young adults intend to spend the most on St. Patrick's Day this year
For more about the survey, please visit NRF here.
For Charts and Graphs, go here.