Consumers to Spend $3.8 Billion Celebratin' The Irish

Consumers to Spend $3.8 Billion Celebratin' The Irish

According to the National Retail Federation's (NRF) 2007 St. Patrick's Day Consumer Intentions and Actions Survey, consumers will spend an estimated $3.76 billion on St. Patrick's Day. The average consumer is expected to spend $34.89 celebrating the holiday compared to last year's $27.94.

Tracy Mullin, NRF President and CEO, said "With St. Patrick's Day falling on a Saturday this year, Americans will be in the mood to celebrate..."

  • 30.5 percent of consumers stated they planned to celebrate St. Patrick's Day by attending a party at their favorite restaurant or bar
  • 33.9 percent prefer a quiet evening at home, staying in to make a special dinner
  • 82.6 percent celebrate is simply by wearing green
  • 17.0 percent of consumers will attend a private party
  • 22.2 percent will decorate their home or office

Young adults intend to spend the most on St. Patrick's Day this year

  • 18-24 year olds planning to spend $40.12
  • 25-34 year olds who will spend $39.04
  • 35-44 year old age group at $36.56

For more about the survey, please visit NRF here.

For Charts and Graphs, go here.

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