• by Jack Loechner , Staff Writer @mp_research, March 12, 2007

According to the National Retail Federation's (NRF) 2007 St. Patrick's Day Consumer Intentions and Actions Survey, consumers will spend an estimated $3.76 billion on St. Patrick's Day. The average consumer is expected to spend $34.89 celebrating the holiday compared to last year's $27.94.

Tracy Mullin, NRF President and CEO, said "With St. Patrick's Day falling on a Saturday this year, Americans will be in the mood to celebrate..."

• 30.5 percent of consumers stated they planned to celebrate St. Patrick's Day by attending a party at their favorite restaurant or bar
• 33.9 percent prefer a quiet evening at home, staying in to make a special dinner
• 82.6 percent celebrate is simply by wearing green
• 17.0 percent of consumers will attend a private party
• 22.2 percent will decorate their home or office

Young adults intend to spend the most on St. Patrick's Day this year

• 18-24 year olds planning to spend $40.12
• 25-34 year olds who will spend $39.04
• 35-44 year old age group at $36.56

For more about the survey, please visit NRF here.

For Charts and Graphs, go here.