While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Wendy's Out With Frescata Spring Line
March 28, 2007
Wendy's is launching a seasonal extension to its Frescata sandwich line, Chunky Chicken Salad, with celery, onion, green pepper and Dijon ranch sauce and topped with tomato and lettuce on artisan
bread.
Merchandising began this week in Wendy's restaurants. Ad support in national magazines will continue into May as will health club panel posters throughout a network of 2,700 health
and fitness clubs.