The Consumer Intentions and Actions Survey asked consumers in March what would they do if "...gas prices were to average $2.00 per gallon." Of consumers currently shopping for cars, 40 percent said they'd shop for a more fuel-efficient model. Just over half agreed that they'd take fewer driving vacations, and 16.6 percent said they'd use more public transportation.
Gary Drenik, president of BIGresearch, said "...the fact that nearly a third (of the prospective car buyers) are considering an SUV says there are consumers willing to make compromises in other areas of their budgets to make that happen."
Of those planning to purchase or lease a car in the next six months:
Findings are available at www.bigresearch.com