• by Nina Lentini  @Nina_Lentini, May 15, 2007

Pepsi is readying a new commercial for Mountain Dew that will tie in with the anticipated summer blockbuster, "Transformers," due for release on July 4.

The new spots, created by BBDO, N.Y., will debut in early June. "Transform Your Summer," which is integrated with an online promotion, is set in an apartment kitchen where a young man tries to get the last Mountain Dew away from a toaster that "transforms" into a toaster-bot.

The ads will run on network and in spot. Nicole Bradley, a spokesperson for Pepsi, says the company looks to tie-in with film that are generating a lot of buzz, and to work with film companies that "allow us to create programs like this for our consumers."

Pepsi is partnering with DreamWorks Pictures and Paramount Pictures for the online promo that will award more than 150,000 prizes, with a total value of more than $7 million, over a 12-week period.

Since yesterday, consumers can go to transformyoursummer.com/, where they can enter codes found under specially marked bottles of Mountain Dew, Pepsi and Sierra Mist. Drawings will be held every day with prizes including the Ultimate Gaming Package (Xbox 360, Panasonic 42" Plasma HDTV, games and accessories), trips to major sporting events and vacation packages. In addition, a limited-edition Pepsi Optimus Prime collectible truck figure will be available as part of the promotion.