The project--a cross between "American Idol" and "SCTV"--launches with a search for funny talent via a nationwide contest to cast a new troupe of comedy performers named "The Procter & Gamble Productions Players."
Actors, comedians, and improvisational performers can audition for the group by submitting short comedy sketches on video featuring their performances of original material.
P&G and NY TV workshop will choose from among them a cast of six to 15 performers who will attend the NYTVF in New York in September. There they will help develop and star in a new comedy pilot, "The Procter & Gamble Productions Comedy Hour," recorded live for an online audiences on MSN Video.
Production is managed by TeleVest Daytime Programs, Inc., which manages production of soap operas and other television and new media content for PGP.
As part of the Talent Search, PGP and NYTVF will divide the United States into three regions, Eastern, Central, and Western.
To enter, performers in all three regions must record their work on video and upload to the New York Television Festival Web site at nytvf.com/2007_contests_pgp.
The cast, as chosen from user ratings on MSN Soapbox and by panel, will be flown to Manhattan to attend the New York Television Festival, running from September 5th through September 10th.
Once the teams arrive, members will be shuffled from their original teams into three new groups and given 48 hours to create and rehearse three new comedy sketches.
Footage of the work, performed live in front of industry types, and backstage interviews will comprise the TV pilot.
The Procter & Gamble Productions Comedy Hour combines the movements of user-generated content, Web 2.0 interactivity, and independent television to create a unique sketch comedy format.
Starring some of the most talented new performers in the country, the pilot episode will be showcased to all network partners of the NYTVF and will be available for viewing on MSN Video.