Out to Launch

Bring on Beckham. The Getty Museum houses lifelike exhibits. Philadelphia is fun. Let's launch!

Zig created an outdoor campaign for Molson Canadian that turned Canada's most recognized landscapes into "Cheerscapes." Billboards feature Molson Canadian drinkers raising pints, bottles and cans in the formation of five iconic Canadian landscapes. "Northern Lights," "Toronto," "Maritimes," "Mountain" and "Prairies" are running in towns and cities throughout the country. Click here, here, here, here and here to see the ads. "Cheerscapes" is part of the True Canadian Taste campaign, which includes TV, online and viral initiatives, as well as in-bar and in-venue activities. Mediaedge:cia handled the media buy.



"Welcome to PDX," reads an ad for Nike basketball. The one-day-only announcement that ran in The Oregonian features a driver in the Portland airport holding a sign that says "Oden." Basketball fans will understand this right away, and then there's me. If this were baseball, I would have known who Oden is. The ad was created after the NBA draft and welcomes Greg Oden to the Portland Trail Blazers. Click here to see the ad.Wieden + Kennedy Portland created the campaign.

There's a new David in my life when David Wright is unavailable: David Beckham. He's the star of a print and TV campaign announcing his arrival to a U.S. team, and ESPN's massive coverage of the event. The network will air Beckham's LA Galaxy debut on July 21. The TV spot contains a remake of the Beatles' "Hello Goodbye," and features a bevy of devastated fans mourning Beckham's move. The spot ends on a happy note, with Beckham entering a packed arena of overzealous fans.Click here to watch the ad. Print ads can be found in USA Today and ESPN the Mag. Click here and here to view. Wieden + Kennedy New York handled all aspects of the campaign.

Energy drink AMP launched three animated TV spots supporting the 2007 Summer X Games. Previous AMP ads supported the Winter X Games. In "Camp," a BMX biker rides out the demonic fire chasing him. Watch the ad here. A skateboarder battles Zeus and wins in "Big Air." Click here to watch. A motocross racer breaks a dinosaur's bones instead of his own in "Bones." Watch the ad here.BBDO New York created the campaign and OMD handled the media buy.

The J. Paul Getty Museum's 2007 summer exhibition, Oudry's Painted Menagerie, is so lifelike that you'll forget you're in a museum, not a zoo. The life-size canvases painted by Jean-Baptiste Oudry are the subject of a TV and outdoor campaign touting the exhibit, which concludes Sept. 2. A janitor walks through the Oudry exhibit in "Newspaper" and pauses to change the dirty newspaper below a bird painting. Watch the ad here. One outdoor ad features a car parked under the same bird painting, covered in poop. Click here and here to see the ads. Another outdoor ad promotes the exhibit's popular painting, "Rhinoceros," via off-centered billboards, giving the perception of the rhino's ample weight. See the ad here.M&C Saatchi Los Angeles created the campaign and MBMG handled the media buying and planning.

The Greater Philadelphia Tourism Marketing Corp. launched a TV, cinema and outdoor campaign that highlights the multifaceted city of Brotherly Love. This campaign is light on family fun and heavy on adult activities, such as the city's nightlife, restaurants, performing arts and museums. The TV spot shows city sights, tagged as "more classic," "tempting," "out there" and "rebellious." Watch the ad here. The spot is running on broadcast and cable networks in Philadelphia, Harrisburg, New York, D.C. and New Haven markets. Click here to see a print ad.LevLane Media created the campaign and Mayo Seitz handled the media buy.

The California Thoroughbred Racing Consortium launched a statewide TV campaign earlier this year that spoofs the ever popular, "What happens here, stays here" ads promoting Las Vegas tourism. Promoting racing and on-track attendance, the ads position a visit to the track as a safer, yet equally entertaining, alternative weekend adventure. A woman wakes up one morning to find a lower back tattoo on her boyfriend. "Who's Misty?" she asks. Watch the ad here. Another ad shows the aftermath of an inter-office tryst gone wrong at a company convention. Click here to watch. The final ad is great. A man answers the doorbell to find his Vegas one-night stand has tracked him down. Surprise! Watch the ad here.RPA handled all aspects of the campaign.

Diet Pepsi MAX launched two TV spots promoting the beverage with ginseng and extra caffeine. A tired dentist is about to operate on an apprehensive patient in "Dentist." Someone needs a pick-me-up. Watch the ad here. A man tests the persistence and determination of a prospective employee in "Interview." Too bad the young man barely hides a yawn before answering. Click here to watch.BBDO New York created the campaign and OMD handled the media buy.

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