• by Erik Sass  @eriksass1, July 20, 2007

Global warming can be good news, at least for media companies. According to Affinity Research, National Geographic's article on "The Big Thaw" was the most-read article in the first half of 2007. Of 1,300 articles in over 100 magazines measured by Affinity, "The Big Thaw" had the highest read/looked-into rate (90%), with 79% of respondents reading more than half the article.

What's more, 87% of readers said they took some kind of action afterward, with 49% saving it for future reference, 38% giving it to someone else and 30% seeking more information on the topic--including 21% who visited a Web site to do more research.

National Geographic has worked to expand its "green" content offerings in recent months. On April 22, the venerable society announced the launch of Green.nationalgeographic.com, which highlights the numerous environmental issues covered by its journalists, photographers and field researchers. Along with the reporting--which boasts the added incentive of adventure in exotic locales--the new site provides readers with environment-friendly tips and techniques for everyday living. The site is a full multimedia experience, with video, podcasts, photos, daily news updates, quizzes, surveys and social networking.

Chelstowski New Publisher Of Rolling Stone

Ray Chelstowski has been named publisher at Rolling Stone, stepping up from his previous role as associate publisher of the magazine. Before joining Rolling Stone, Chelstowski held a variety of posts, including national sales director for Entertainment Weekly. Earlier this week, Tim Castelli, the pop-culture mag's former publisher, joined Google as head of ad sales for its New York office.

Journal Broadcast Group Gets "Better"

The Meredith Corporation will license "Better," a daily TV show covering lifestyle issues, to the Journal Broadcast Group. The licensing agreement, scheduled to launch this fall, will bring "Better" to Journal stations in the Milwaukee, Green Bay and Fort Myers, Florida markets. "Better" content is drawn from a variety of Meredith properties, including Better Homes and Gardens, More, Family Circle and Parents magazines.

More Names Gail Kim Ad Director, Beauty

Gail Kim has been named the director of advertising for More magazine's beauty category, the publication announced this week. Kim is moving to More from Glamour, where she worked with accounts including Revlon, Gemini Cosmetics and P&G Prestige Fragrances to produce 20% growth in the ad category. Kim also served as beauty director at Marie Claire.

Working Mother Names Beth Brandes Roth Beauty and Fashion Director

Beth Brandes Roth has been named beauty and fashion director for advertising sales at Working Mother Media. Before joining Working Mother, Roth served as beauty director at CosmoGirl!.