Back-to-school ads. Steroid-free creative. Dunkin' Donuts customers stay rhythmic. Let's launch!
Slow motion, cheese and a bad toupee are the right combination for "Cheese," a spot for the British Columbia
Lottery Corporation's Lotto 649. A man in a convenience store finds out he's a winner. As he jumps for joy, his toupee comes off and the clerk he's hugging drops a bowl of that delicious melted
nacho cheese. Watch the ad here. In "Cats," a woman, her cats, and her fruit loops are airborne upon learning
the good news. "Some moments last forever," conclude both ads. Click here to watch "Cats."DDB
Canada created the campaign and TBWA Vancouver handled the media buy.
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Wieden+Kennedy Tokyo created a wondrous TV spot entitled, "My name is," which aired during Wimbledon in the UK and US. The Nike ad is a mini bio for a
tennis player talented enough to play soccer yet who chose tennis instead. Using childhood shots and a familiar voiceover, the ad introduces us to Roger Federer, a man who's won 11 majors and
counting. And that famous voiceover? Tiger Woods, a 12-time major winner. His advice to Federer: "Keep up, buddy." Watch the ad here.
Tongue-in-cheek advertising is always a hit with me. Here's a
good one. Hapa Sushi in Boulder Colorado ran a full-page ad in Colorado daily and weekly newspapers the day after Barry Bonds tied Hank Aaron's home run record of more than thirty years. The ad
congratulates Hank Aaron on hitting 755 home runs. Copy at the bottom says: "Organic beef and chicken. No added steroids." Click here to see the ad. Yes, they went there. The best part about Bonds "breaking" Aaron's home run record? The
ball was caught by a Mets fan! TDA Advertising & Design created the campaign and handled the media buy.
Dunkin' Donuts launched four TV spots promoting its flat-bread sandwiches and personal pizzas. One ad shows the
seamless movements of workers on a construction site. Even a bump on the head is well-timed. Watch the ad here. Parents on the go
keep the traffic flowing in another ad. Click here to watch. A man licking envelopes gets hungry for a mid-afternoon snack. His
work suffers. Watch the ad here. A college student finds the taste of a pencil rather appealing in the final ad. Click here to watch.Hill Holiday created the campaign and handled the media buy.
Internet marketer B.L. Ochman launched the Clutter Control Freak Blog on behalf of Stacks and Stacks, a California-based houseware retailer. The
company's staff of experts, along with 10 bloggers, will write about ways to get organized. The site will make organizing fun for its readers in the form of user-generated posts, video, a photo
section called Freak of the Week, and additional sub-sections such as Stay or Go, Before & After house pics and House Tours that readers will vote on.
Modell's Sporting Goods launched a back-to-school TV campaign starring New England Patriots
running back Laurence Maroney and DC United's defender Bobby Boswell. In "Scoreboard," Maroney practices drills and lifts weights as the voiceover says, "Drill until the
earth turns to dust, and the scoreboard will remember." The spot closes with a flashing scoreboard recognizing the hard work. Watch the ad here. In "Season," Boswell knees a soccer ball while a motivating voiceover says, "This
could be your season, the season you start, you become captain, you go undefeated." The ad then transforms Boswell into a younger and younger player, until he returns to the present day. Click here to watch the ad. The spots will run in New England and in the Mid-Atlantic states. DCODE created the
campaign and Carat handled the media buy.
Target
launched three TV spots targeting the back-to-college and back-to-school crowd. "Brave New Dorm" depicts how I wish my dorm room looked in college. Watch the ad here. A teacher paints a lovely classroom picture in "Chalk." Click here to watch. "Supplies" features the important things in a classroom: new school supplies, new clothes
and a teacher that cares about her students. Watch the ad here.Wieden+Kennedy Portland created the
campaign.
A congested parking lot is the scene for "Musical
Cars," an ad promoting Kia Spectra. It's an adult take on musical chairs, with a group of cars circling a parking lot until the music stops and it's time to find a space. The race comes
down to two cars: four women in one and two guys in another. Victory and defeat close the spot. Watch the ad here.davidandgoliath created the campaign and Carat handled the media buying.