• by Tanya Gazdik , September 10, 2007

Heavy.com is on a roll for nabbing new top executives. In another coup for the online video service, Eric Hadley is leaving Microsoft Corp. to join Heavy as chief marketing officer, Online Media Daily has learned.

He will join Todd Sloan, who left NetRatings last week to be Heavy's new CFO (see Online Media Daily, Sept. 6, 2007).

Hadley describes his time at Microsoft as 10 "great, crazy years," but says he has "decided to move on to the next big adventure." He and his family will return to New York from Seattle in October.

His most recent gig at Microsoft was general manager, global trade, where he was responsible for MSN research, industry and agency initiatives, network positioning, sales collateral and field marketing events. He also ran www.advertising.msn.com, and was a leading advocate for integrated media planning and creative advertising.

According to his bio, before being appointed to his last position in March 2003, Hadley managed MSN Brand Communications. One of his major accomplishments was orchestrating the award-winning MSN 8 Butterfly campaign and integrating online advertising, marketing, promotions and events for the rollout of MSN 8 in October 2002. The $300 million U.S. marketing campaign increased awareness of MSN by more than 30% following the software's launch. Prior to his stint at MSN Brand Communications, he ran Microsoft's marketing efforts in Washington, D.C.

Hadley joined Microsoft in March 1998 from Ogilvy & Mather. He played a key role in launching the award-winning worldwide e-business campaign that successfully revitalized the IBM brand. Prior to his tenure at Ogilvy & Mather, Hadley worked on the Burger King Corp. account at Ammirati & Puris and regional McDonald's business at DDB.

Hadley has received numerous honors during his career. He was the recipient of the prestigious "Chairman's Award," an internal Microsoft honor bestowed only to exceptional employees. While at Ogilvy & Mather, Mr. Hadley received the "David Ogilvy Award" for his work on the IBM account.

Heavy is one of the Web's leading consumer media companies and the leader for 18- to-34-year-old males, a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its visitors to create an environment where visitors can control and even participate in their own media experience. Advertisers on the broadband network include Coors, Nissan and Panasonic.