MS&L Japan, a public relations agency that has operated as a division of Publicis Japan, will become a separate entity effective in January.
As part of the reorganization, Publicis' Fallon Tokyo unit will assume responsibility for L'Oreal's account in Japan. L'Oreal had been serviced by Publicis Japan, but the shift was made to give the account more "creative firepower" in the market.
Publicis' media operations were not directly impacted by the realignment.
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