Out to Launch

Basketball is a brotherhood. Women like iPhones, too. The Postal Service unveils a new tagline. Let's launch!

Last week I pondered why Apple's set of testimonial ads for the iPhone featured all men, no women. When the latest batch of ads arrived, I was excited to see if estrogen would make an appearance. It did, in one ad. Men: 5, Women: 1. UGH. I'm hopeful batch three, if it exists, uses more women. Target us, Steve Jobs. So here are a few of the new ads: A pilot uses his iPhone to check weather conditions and shorten an already long flight delay. Watch it here. An off-Broadway producer uses his iPhone to keep up with fan feedback on his latest play. See it here. A ballet dancer with a blog takes pictures backstage and uploads them via her iPhone. A female early adopter! Click here to watch. TBWA/Media Arts Lab created the campaign and OMD handled the media buy.



Canadian Club Whisky launched its first national ad campaign in almost 20 years and it's damn good. "Damn Right Your Dad Drank It" uses imagery from the 1960s and 1970s and provocative taglines to remind consumers that their dads were once cool and stylish -- as is Canadian Club. Many of the pictures used in the campaign came from employees' photo albums. "Your Mom Wasn't Your Dad's First," begins one attention-grabbing ad. "Your Dad Was Not a Metrosexual," "Your Dad Never Got a Pedicure" and "Damn Right Your Great-Great Grandad Drank It," read other headlines. Ads launch in the November issues of Rolling Stone, Sports Illustrated and Sporting News, and December issues of Playboy, Men's Journal, Esquire, Outside and Men's Fitness. Click here and here to see the ads. Energy BBDO created the campaign; Zenithmedia and Moxie Interactive handled the media buying.

Clara Williams, a Chicago-based jewelry boutique, launched an amusing print campaign showcasing the versatility of its jewelry. Creative shows two pieces of jewelry alongside another accessory such as a clutch bag or a larger piece of jewelry. Tongue-in-cheek copy is what makes these ads enjoyable, contrasting items labeled in one ad  "East side" or "West side"; "Fundraiser" and "Hell raiser" reads another ad. "Wedding Day" or "Wedding Night," says an ad denoting a white pearl and a red pearl. Ads launched in the September and October issues of Town and Country -- with the two labels sparring against each other being, you guessed it, town and country. Click here, here, here, here and here to see the ads, created by Euro RSCG.

adidas launched a series of Web films, supported by an online, mobile, TV and print components called "Basketball is a Brotherhood," all aimed at teaching youngsters the true definition of working as a team. NBA stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady star in the campaign, promoting the adidas Team Signature footwear. Eleven episodes will run online at, featuring players who were unaware that the adidas-run camp would be taught by NBA players. Brotherhoods are made on the bus, in the locker room, running bleachers and during down time in the dorms. Watch an episode here. The campaign will run throughout the U.S., Asian and European markets through the end of the year. Print ads, running in Slam, Bounce and Dime, feature the ballers, their young teammates and encouraging copy such as "We not me," "Players start, teams finish" and "Play for the name on the front of the jersey, not the back." Click here, here, here, here, here, here and here to see creative. 180 LA created the campaign and Carat handled the media buy.

Delta Faucet launched a print and interactive ad campaign using the same theme for its consumer and trade audiences. The print campaign showcases a specific product through the vantage point of a witness that tends to reside in most bathrooms, such as grout, a loofah sponge and a toothbrush. Custom shower jets overshadow "A Disgruntled Loofah," while "Observations of a Toothbrush" has a view of an entire Delta Faucet bathroom hardware set. Click here, here, here, here, here and here to see the ads, running in Martha Stewart Living, House Beautiful and Better Homes and Gardens. There's also a fun Web site where visitors can play a game called Tile Annihilation and smash as many bathroom tiles in sixty seconds as possible. Young & Laramore created the campaign and EchoPoint Media handled the media buy.

The Postal Service is changing its tagline and its logo for the first time in 10 years. Gone from campaign elements are the words "U.S. Postal Service." "Today's Mail" takes its place. I recognize the logo in the creative -- but it is weird not to see USPS written. The new logo signifies how users can create their own stamps, purchase postage online and request free package pickup. A 136-million direct mail piece went out this week to every business and residential household in America. Whoa. The ad describes how all of the new updates and changes will give consumers more time to do things that they want.  (Like watch "How I Met Your Mother." That's just me.) Full-page ads appeared in the Money and Lifestyle sections of USA Today on Monday as a precursor to the holiday campaign entitled: Today's Holiday's Need Today's Mail. Additional ads will appear in USA Today for the next two weeks and then the holiday ads will launch in women's and lifestyle magazines, including Women's Day, O and Family Circle. See the ads here, here and here. In addition, online ads will run from Nov. 5 through Dec. 20 on AOL, MSN, iVillage. CMT, and Fandango, to name a few. Cambell-Ewald created the campaign and handled the media buy.

Dunkin' Donuts launched a Halloween-themed ad promoting its spooky Halloween munchkins and donuts. A headless partygoer struggles to eat a munchkin as a young girl dressed as a pirate approaches. "Not a smart costume choice," she says as she takes off with her munchkin. Watch the ad here. Hill Holiday created the campaign and handled the media buy.

Levolor launched four TV spots on TLC, HGTV and The Food Network showcasing its sleek line of shades. A woman shuts out the world in "Bath Salts." As she prepares her bath she also positions her shades to her liking. Watch it here. Morning comes too soon for a woman in "French Roast." Luckily, her shades are equipped with night and day settings, allowing for minimal sun exposure. See it here. Loud kids disturb the peace in "Saturday Morning." Dad closes the shades, blocks the light and the kids fall back asleep. Red window shades turn a boring party into a lively event in the final ad. Watch it here. Woodbine created the campaign and Corder Philips handled the media buy.

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