Merkle Gets Top Database Marketing Scores

  • November 7, 2007
Database marketing agency Merkle has been recognized by Forrester Research as a leader for enterprise opportunities in "The Forrester WaveT: Database Marketing Service Providers, Q4 2007," (November 2007). In the report, the Lanham, Md.-based company received the top scores in the Current Offering and Strategy categories.

In an accompanying brief, "Merkle Raises the Bar for Enterprise Database Marketing Service Providers," Forrester said: "In the two years since we last evaluated database marketing service providers, Merkle has completed its transition to a leading analytically driven integrated services provider." Merkle also received perfect scores in the areas of corporate strategy, focus and delivery strategy, and had the top scores in the areas of data and data sourcing services and technology capabilities.

--Nina M. Lentini



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