NRF President and CEO, Tracy Mullin, says "Good news lies ahead for many retailers whose shoppers have yet to put a dent in their shopping lists..."
According to the survey, 40.1 percent of shoppers will rely on debit and check cards this year with to make purchases, up from 39.1 percent last year. Additionally, about a third 32.3% of holiday shoppers will primarily use credit cards for holiday purchases. Only 5.5 percent of shoppers plan on using their checkbook, and 22.1 percent will use cash.
With unending options, says the report summary:
BIGresearch Vice President of Strategy, Phil Rist, says "Retailers have tried to entice consumers into the stores with early sales and promotions... but shoppers are clearly on their own schedule... Because gift cards are never out of stock, consumers feel that they can wait until the last minute to start shopping... Retailers continue to wrestle with the best ways to bring people into the stores early this year."
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