Jockey Debuts Retro Undies At Urban Outfitters

  • November 20, 2007
Jockey is going retro to bow a line of '70s style underwear. The SKU, Jockey Y-Front Briefs, are single-color briefs with white seams. They are at Urban Outfitters--the first time the retailer has sold Jockey. The brand is packaging the briefs in plastic tubes, three to a package, like tennis balls.

In January, Jockey plans to expand the collection at Urban Outfitters with the addition of a line of retro-style trunks.

--Karl Greenberg

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