Tesco Says U.S. Stores Start Strong, Despite Protests

  • November 29, 2007
British retailer Tesco says its Fresh & Easy stores--launched in the U.S. earlier this month--have started well, despite new protests from community groups, Reuters reports.

Fresh & Easy has opened 13 stores in three markets--Los Angeles, Las Vegas and San Diego, Calif.--with as many as 200 more expected to open in those cities and in Phoenix by the end of 2008, and Tesco says that its fresh foods have been "particularly well received."

Community groups opposed to the way Britain's largest retailer has gone about launching stores here staged protests timed to the arrival of investors on a store tour, with more than 100 demonstrators chanting and handed out leaflets reading "Don't be fooled by Fresh & Easy." The group--The Alliance for Healthy and Responsible Grocery Stores--wants Tesco to sign a community agreement focused on labor, social and environmental issues.

--Sarah Mahoney



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