The new region will be Goodyear's largest geographic footprint after North America, in terms of annual sales revenue. Annual combined sales revenue for the two regions in 2006 was $6.5 billion. The change becomes effective Feb. 1.
Arthur de Bok, formerly president/Goodyear EU, will lead the new unit, reporting to CEO Robert Keegan. Michel Rzonzef, formerly vice president/sales and marketing, EEMEA, will be president of Goodyear's EEMEA operations, reporting to de Bok.