Retail and Automotive Strong Radio Users Through 3rd Quarter
According to a new TNS Media Intelligence Report, the Radio Advertising Bureau reports that Network Radio ad spending was driven by heavy investment from retail and automotive. Total retail grew 42% in 3rd Quarter and nearly and automotive increased 70% in 3rd Quarter.
Network Radio was the clear frontrunner with a 9% revenue gain. From a year-to-date perspective, Non-Spot maintained its lead in growth among Radio sectors, gaining 10% over the same time period from last year, while Network Radio posted a healthy 5% growth.
Network and Non-Spot Revenue Comparisons (2007 vs. 2006 Growth In Millions) | ||||
Radio Revenue | $ Q3 '07 | % Chg | $ YTD '07 | % Chg |
Network | $ 293 | 9% | $ 844 | 5% |
Non-Spot | $ 395 | 7% | $ 1,106 | 10% |
Source: Miller, Kaplan, Arase & Co, December 2007 |
Network Radio Category 3rd Q 2007 Category Growth Leaders($ in millions) | |||
| 2006 | 2007 | % Growth vs 2006 |
Retail | $46.4 | $66.0 | 42% |
Automotive | 24.9 | 42.3 | 70 |
Source: TNS Media Intelligence, December 2007 |
Network Radio Category YTD 2007 Category Growth Leaders($ in millions) | |||
| 2006 | 2007 | % Growth vs 2006 |
Retail | 140.2 | 169.9 | 21 |
Automotive | 64.3 | 91.6 | 42 |
Source: TNS Media Intelligence, December 2007 |
Results across Radio sectors reflect the U.S. economy in general - a mix of challenges and bright spots - while analysis of the results reveals that major advertisers maintained or increased their Radio spending in both the 3rd Quarter as well as in year-to-date.
Jeff Haley, President and Chief Executive Officer, Radio Advertising Bureau, said
"Major advertisers... continued or increased their investment in Radio... rely(ing)
Revenue Comparisons (2007 vs. 2006 ($ In Millions) | ||||
Radio Revenue | $ Q3 '07 | % Chg | $ YTD '07 | % Chg |
Local | $ 3,653 | -5% | $ 10,753 | -2% |
National | $ 1,127 | -8% | $ 3,200 | -4% |
Local & National Combined | $ 4,780 | -6% | $ 13,953 | -3% |
Network | $ 293 | 9% | $ 844 | 5% |
Non-Spot | $ 395 | 7% | $ 1,106 | 10% |
Grand Total | $ 5,468 | -5% | $ 15,903 | -2% |
Source: Miller, Kaplan, Arase & Co., December 2007 |
Two key advertiser categories that showed up strong in earlier quarters continue to outpace total Radio spending in 3rd quarter 2007. These categories have also held up well for performance over the first three quarters of this year:
Radio's Leading Growth Categories(Local & National Combined) | ||||
Category | $ Q3 '07 (in millions) | Q3 Growth '07 - '06 | $ YTD '07 (in millions) | YTD Growth '07 - '06 |
Communications/Cell/Pub Util | $439.7 | 9% | $1386.6 | 17% |
Concerts/Theaters/Movies | $272.7 | 11% | $686.4 | 21% |
Source: Miller, Kaplan, Arase & Co.:X-Ray Markets (Extrapolated dollar amounts) |
From a year-to-date perspective, the top 5 Network Radio retail advertisers accounted for 59% of the category total, and each increased their spending.
Largest Growth Retail Advertisers Year-to-Date 2007(Network Radio) | ||
Advertiser | $ YTD '07 (MM$) | % Growth |
Office Depot | $13,533.9 | 157.8% |
Wal-Mart | $17,209.3 | 126.6% |
Home Depot | $35,510.4 | 52.5% |
Radio Shack | $16,150.7 | 47.9% |
AutoZone | $18,506.1 | 27.3% |
Source: TNS Media Intelligence, December 2007 |
Additional Highlights:
For the complete release and the full report, please visit the RAB here.