• by Jack Loechner , Staff Writer @mp_research, December 17, 2007

OTX (Online Testing eXchange) announced results from a survey among the TV viewers about the WGA (Writers Guild of America) strike, showing that while 51% of TV viewers are disappointed that some of their favorite shows will go or have gone into repeats, 44% say they will continue to watch their favorite shows even in repeats.

The survey, conducted from the 26th of November to the 2nd of December, found that 73% of all TV viewers are aware of the strike, and among those 41% support it. 26% also said they will likely watch more reality programming, as these shows may not be affected by the strike.

15% of TV viewers agreed that they will likely record original episodes of their favorite shows, so they can watch them when they go into repeats. However, 29% said they will likely lose interest in many of the new shows that recently premiered, if they go into repeats soon. 

Bruce Friend, President of Media and Entertainment for OTX, said "...Consumers today are very savvy about how the entertainment industry works and are cognizant of how issues like the strike will affect them." 

The survey also sheds light on other methods viewers will use to keep themselves entertained during the strike, which include:

• Watching more DVDs (renting or buying) - 41%
• Go to the movie theater more often - 19%
• Watching more original content on the Internet - 16%

For more about OTX, please visit them here.