Isobar Extends Search Prospects, Acquires Extenseo, Merges With iProspect

Aegis Group's Isobar network, already the largest digital advertising services group in the world, just got bigger. Aegis this morning said it acquired Extenseo, the No. 1 search marketing agency in Belgium from Belgacom Skynet.

Aegis did not disclose the purchase price, but Extenseo, which was founded in 1998, has gross assets valued at $2 million.

Extenseo will become part of Isobar's already fast-growing search network, and will be re-branded as iProspect, a move that will expand Isobar's iProspect network to a total of 12 countries. Isobar acquired iProspect in 2003.

According to a recent report from RECMA, Isobar already is the world's largest interactive ad agency network, with 2,160 employees as of year-end 2006.

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